Content Marketing & Social Media Strategy – It’s All About Emotion!
In today’s’ ever changing marketing landscape, sometimes it’s hard for even the most experienced marketer to keep up with all the latest trends and terminology.
Not that Content Marketing is a new trend, far from it. Under many names, this style of marketing has been around for a fair while, a long while actually…. customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media… the list goes on.
But what does Content Marketing actually mean? Well, the best explanation we could find comes from the “Content Marketing Institute” (yes, that’s right!); this is how they put it:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
We couldn’t have put it better ourselves! This really does sum it up very well. When we talk about content marketing in a digital sense, this content becomes a business’s “collateral” and “equity” on the Internet. Copy, images, blogs, videos etc, are all part of a company’s “voice” and personality, and ultimately what a target audience is attracted to. Businesses need robust content and an equally robust and sustainable plan to create and distribute this valuable commodity through the relevant channels.
Content Marketing has also been described as communicating with your customers, and potential customers, without selling. An interesting concept, and subtle too! Instead of blatantly pitching your products or services, you are delivering information that makes your potential buyers more aware of your existence and of your brand position.
You create and share content to promote ideas, engage targeted audiences and encourage them to take action.
We believe that by producing and delivering consistently interesting, relevant and valuable information to their audience, a business will, in turn, be rewarded by increased sales and loyalty.