How to get digital and stay digital in a very digital world!
It is becoming increasingly important to at least have a handle on the digital space when it comes to owning and running your own small business.
Marketing and promoting your business on-line is THE way forward, and the digital world is here to stay, like it or not.
So, here are five simple little tips to help you understand what you need to do to keep up with the digital explosion.
Content is King
Digital marketing is fuelled by creating great content. Traditional sales and marketing techniques don’t carry as much clout as they used to so it is vitally important to keep a steady flow of good, relevant content going in to your digital portfolio.
It’s all about digital
Even up until very recently we would have to make choices between going digital or sticking with more traditional marketing strategies… not any more.
Even the biggest and longest standing publications have now moved over to a digital platform and people are using their mobile phones or tablets to search for information or order products.
Although there is still a place for traditional marketing techniques, they should be integrated in to a much wider digital campaign. You really do need to learn how to get digital.
Keep it tight
There is so much out there in the big wide digital marketing world that it’s sometimes really confusing to know what to do, and how often to do it. So it is important to keep it simple, keep it tight.
Start off working one activity well, and in depth and spend time getting your profile and activity right before taking on other platforms.
How many people do you know with many un-finished or stagnant profiles on social media platforms?
The devil is in the data
The internet is awash with stats and figures, insights in to almost anything you can imagine.
Of particular interest to us working in the digital arena are the stats that tell us how our campaigns are working and who is looking at us.
We can tell who our customers really are and what their web browsing habits are, where they live and what they are interested in. Your crystal ball in to the minds of your clients!
Keep on top of the game
It’s an ever-changing digital world. New platforms, tools and techniques are constantly being introduced in to the digital space and we need to keep our eyes and ears open for new and exciting things.
Why not set up a Google Alert for all things new in digital marketing, get the news as it’s made!?