Finally, have a good look at other websites from businesses in your industry. See what you like, and don’t like, about other websites and jot down a couple of examples on your website brief.
Here are a few things to consider and to help you start writing your website brief:
1. Identify the purpose of your website
- What products or services are you promoting?
- Who is your target audience?
- How do you want to portray your business?
- How do you want website visitors to interact with the site?
2. Define your typical customer
Think about the following:
- Who is your typical client or customer?
- Are they local to your business?
- Are they male, female or a mix of both?
- Age range?
- What is their typical occupation or income level?
- What are their interests or hobbies?
Of course, not all of these will be relevant to your business, but it gives you an idea of what to consider.
3. Design & Mood
- Jot down how you think your website should look.
- What colours do you want?
- Do you want a simple layout or something busier?
- Is your site going to be very visual or will it be mainly copy and text?
Give examples of some websites you have seen that you like and explain which bits you like, and why.
4. Site map and layout
This can be quite simple. Just an idea as to what pages you want and how they will appear in a Menu or Sub-menu. Consider all possible pages and, if appropriate, how many products you want to sell and how you may want to categorise them (E-Commerce).
Call We Get Digital NOW for an informal chat about YOUR website brief!
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