LinkedIn Company Pages have changed… What happened to the Products & Services page on my LinkedIn Company Pages?
All change! On 14th April 2014 – this, directly from LinkedIn…
At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So as of April 14th, the Products & Services tab was removed from all LinkedIn Company Pages.
What does this mean for your page?
You can request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation.
Where on my LinkedIn Company Pages should I put this information now?
Companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:
Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.
Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).
LinkedIn Showcase Page element specifications:
- Hero Image: Minimum 974 x 330 pixels. PNG, JPEG, or GIF. Maximum file size 2 MB. You can crop your image once it’s uploaded.
- Logo: 100 x 60 pixels. Image will be resized to fit.
- Square logo: 50 x 50 pixels. Image will be resized to fit.