One of the things that we keep saying to clients, and have done for many years now, is that “content is king”.
This applies to all content on your website and social media, and while written content is really effective for many audiences, visual marketing is an even more powerful tool to increase interactions and calls to action from your website visitors.
Video marketing, until recently, was a relatively little used form of content marketing. Nowadays adding video to your website is a much easier and cheaper option with smart phone videos and affordable small video producers offering great ways to add video to your website.
Boost your Sales!!
It’s proven that video can significantly boost conversions and sales on your website, conversions can increase by up to 80%! This will also lead to more sales, with statistics showing that 74% of users who watch a product “explainer” video then went on to purchase.
Not surprising really as they say that we perceive images, especially moving ones, so much more readily that the written word. Our most dominant sense is vision so pictures, still and moving, can seriously improve our business profile.
Google LOVES Videos!
From an SEO (Search Engine Optimisation) point-of-view, you can’t go wrong with videos on your website, the search engines, Google love them! Videos help to show the search engines that you are knowledgeable and serious about your industry and your business. The fact that Google now owns You Tube underpins the importance that the company place on video and the future of videos on the internet.
Get your point across
There’s nothing like a video to really help to get your point across, whether that be a new product you are launching or just explaining exactly what your company does or why you are different from all of your competitors. When you come up with a new concept or a new on-line platform, what better way to tell people what it’s about and how it works than a short, snappy video.
Video advertising is becoming more and more affordable and easy to make due to advances in technology and more and more businesses are enhancing this marketing phenomenon.
Don’t delay… get shooting today and get some video on YOUR website!!