Branding is all about eminating what you are about – a visual taste of you, your essence. What is at your core and the core of your business?
What do you want to be known for and remembered for?
To get your branding right you need to dig deep and brainstorm a lot. It’s not just a colour and a symbol.
It’s about ‘why’ that colour and ‘why’ that symbol.
And then putting it all together in a mission statement and a vision for your business. That will then feed your logo design so that people ‘get’ you and you feel comfortable in your own ‘business’ skin.